In the context of a fast-growing mPOS market, YouTransactor has appointed Émilie Castéran as the new CEO of the company. As a Centrale Paris graduate with a 12-year international experience in Financial Services at Gemalto – Thales group, she has been serving key payment stakeholders worldwide and pushing emerging payment technologies to market. In her new role, she will drive YouTransactor’s go-to-market strategy in Latin America, Europe, the US, and India. She will also focus on increasing the company’s technological lead in IoT payments, pursuing the development of proprietary software assets, and strengthening existing strategic industrial partnerships.
Covid-19 has accelerated the shift towards cash-free, contactless payments as well as streamlined checkout experiences in-store and home deliveries. While consumer adoption has evolved rapidly under the effect of the pandemic, user-centric solutions and contactless transactions are expected to prevail. Both Fintechs and traditional acquirers have shown an interest in addressing the market demand for innovative and affordable payment acceptance solutions in the shape of compact and design terminals.
In 2020, YouTransactor released the uCube Touch, a high-performance mPOS half-the-size of a smartphone, making it the smallest certified payment device commercially available. It allows Merchants to accept customers’ preferred contactless, chip & PIN, or QR code-based payment methods and issue digital receipts as a future-proof and price-effective solution.
In addition, leading Fintech players are now making plans to deploy differentiating and branded mPOS. YouTransactor has developed unrivalled know-how in addressing their needs through the design of white-label mobile terminals and turnkey payment architectures whilst meeting challenging time-to-market objectives. 2021 will see key projects featuring YouTransactor technology under the spotlight as a display of the company’s innovation capabilities.
“YouTransactor has demonstrated its unique positioning and capacity to serve its customers’ vision with creative mPOS designs and the development of tailor-made and secure payment solutions in record time”, says Émilie Castéran, CEO. “As new business opportunities emerge, I am very positive about our ability to deliver cutting-edge and competitive solutions thanks to a solid technology foundation.”
“I am very enthusiastic to welcome Émilie Castéran, whose international background in the payment market is a strong asset to accelerate our successful growth in the expanding mPOS market thanks to innovation and geographic expansion”, says Serge Ragozin, Chairman of YouTransactor.