Serving Brazilian Customers

Serving Brazilian Customers

In the last few years, Brazil has been moving fast towards digitization in payment transactions. With the latest development being PIX instant payments, there are many mobile payment options for the Brazilian customer, such as Mercado Pago, iFood, Apple Pay etc. along with the traditional credit and debit cards. This is reflected in a tremendous +141% annual growth in mobile payment terminals deployments in entire Latin America since 2015, to reach 10.1 million shipments in 2019, led by a continuous demand for mPOS in Brazil.[1] Today Brazil has over 30 million SMEs and micro-entrepreneurs with new businesses being founded each day. This will certainly keep fueling the growth of the mPOS market further.

Team YouTransactor has been a part of this journey towards cashless and seamless transactions, by providing competitive and future-proof mPOS facilitating the acceptance of all modes of payments with just one device. Our white-label payment terminals are designed to perform payments via contact, NFC or QR code, thus addressing the latest trends and customer demands. Additionally, the terminals are certified by EMV and PCI to ensure the highest security in transactions. Our local customers include Payment facilitators, Brazilian acquirers and Fintechs aiming at serving their Merchant base.

Brazil represents a big geographic region, which makes it really important to have a local production and services footprint to address logistics and supply chain complexity. Our large-scale manufacturing site in Manaus functions with great agility and scalability enabling us to achieve unrivalled time-to-market. A local team of 30 handles new mPOS deliveries while helping our customers with all their after-sale support requirements of maintenance and refurbishment with extreme efficiency. The result: with 2 million maquininhas already in the field, YouTransactor currently provides 100,000 terminals per month.

With its unique design, exceptional performance, agile manufacturing process, and market adaptability, our payment terminals have established YouTransactor as the leader of Brazil’s mPOS market consistently for the past 3 years.

[1] Results of study done by Flagship Advisory Partners & Nilson Reprot.

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Case Study- Serving Star Fintech Players with White-Label Payment Solutions

Case Study- Serving Star Fintech Players with White-Label Payment Solutions

Turn your checkout process into a unique customer experience

In 2020 Covid 19 incentivized merchants to change their focus toward the implementation of e-commerce, and click & collect strategies. But sanitary measures also impacted the customer journey in-store as the demand for cashless and mostly contactless payment methods proliferated. The shift in customer habits has been quite rapid but the need to offer user-centric and contactless payment solutions is expected to prevail.

In parallel, a transformation was already in progress among micro-entrepreneurs, such as taxi drivers, delivery personnel, street vendors, etc. to accept card payments in mobility while providing their clients with the option to pay by the latest popular methods (Apple Pay, Alipay etc). Consequently, a few payment facilitators emerged in the past few years and have been serving this unexplored segment of customers successfully by providing highly competitive and attractive offers, not only in the terms of affordability but also ease of installation and more importantly modern mobile POS design and features.

The renewed demand for seamless checkout solutions presents a unique opportunity for the fast-growing neo banks, acquirers and payment gateway providers to extend their existing business service portfolio and capitalize on it.

In addition to the merchants who are now migrating to a new cashless economy, SMEs represent a booming and captivating market segment for innovative companies who want to disrupt the way we accept payments. Here we present YouTransactor’s key takeaways from our experience supporting leading European and Latin American Fintechs in their upcoming mobile POS launches.

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