Embracing PIX Payments- The Latest QR Payments Standard in Brazil

Embracing PIX Payments- The Latest QR Payments Standard in Brazil

In 2019, Brazil had the 4th highest number of smartphone users worldwide and doubled in the volume of mobile-commerce within a span of just 2 years, and with that, consumers now expect a simpler and smoother checkout process while shopping, be it online or offline. Keeping that in mind, Facebook, with the support of Cielo, Visa and Mastercard, launched WhatsApp Pay in mid-2020. But it was banned by the Central Bank of Brazil within a week of its launch since not all banks were included in the ecosystem and the processing fees incurred by businesses were very high.

Consequently, to address this growing demand, the Central Bank of Brazil itself rolled out a consolidated instant payment system for making money transfers. This system provides interoperability between all E-Wallets that use QR codes, thus making them compatible with each other and providing a better user experience. The PIX payment system was developed by considering a myriad of use cases, such as fully online payments, bill payments by scanning QR code, peer to peer transfer, in-store payments, mobile commerce, etc.

PIX facilitates transactions between different institutions without the need for any intermediaries, such as card schemes, acquirers or issuers, while transferring funds to the final beneficiary in real-time. As a result, the end-users and even businesses incur lower transaction costs, further encouraging Brazilians to opt for digital payments. Another objective of PIX payments is the financial inclusion of unbanked citizens, which even today represents about a quarter of the country’s population. PIX does not require you to have a bank account to carry out fund transfers, thus promoting migration to digital money.

As consumers still have a strong inclination towards in-store shopping, and many Gen-Z shoppers are following the trend of “Research Online Shop Offline”, merchants now must equip themselves to accept QR based payments, ensuring a truly omnichannel approach. 

Countries such as China, with its world-renowned WeChat Pay that implements dynamic QR-based payments, and India, with its recently launched BHIM that implements static QR for instant bank transfers or GPay by Google, already have a high volume of transactions performed via QR code. While Europe is still lagging behind, the European Council in the European Retail Payment Strategy (RPS) report hinted towards its intention to develop pan-European standards for QR codes. And very recently, Australia announced a launch of a national QR code payment scheme. It is now clear that more and more countries are investing in QR based instant payments. Hence the leading fintech companies and payment service providers have also begun to include this feature in their checkout solutions. With the full-screen display of YouTransactor’s latest mPOS terminal- uCube Touch, we want merchants to have one device that can accept all modes of payments, including QR-based payments.

 

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Serving Brazilian Customers

Serving Brazilian Customers

In the last few years, Brazil has been moving fast towards digitization in payment transactions. With the latest development being PIX instant payments, there are many mobile payment options for the Brazilian customer, such as Mercado Pago, iFood, Apple Pay etc. along with the traditional credit and debit cards. This is reflected in a tremendous +141% annual growth in mobile payment terminals deployments in entire Latin America since 2015, to reach 10.1 million shipments in 2019, led by a continuous demand for mPOS in Brazil.[1] Today Brazil has over 30 million SMEs and micro-entrepreneurs with new businesses being founded each day. This will certainly keep fueling the growth of the mPOS market further.

Team YouTransactor has been a part of this journey towards cashless and seamless transactions, by providing competitive and future-proof mPOS facilitating the acceptance of all modes of payments with just one device. Our white-label payment terminals are designed to perform payments via contact, NFC or QR code, thus addressing the latest trends and customer demands. Additionally, the terminals are certified by EMV and PCI to ensure the highest security in transactions. Our local customers include Payment facilitators, Brazilian acquirers and Fintechs aiming at serving their Merchant base.

Brazil represents a big geographic region, which makes it really important to have a local production and services footprint to address logistics and supply chain complexity. Our large-scale manufacturing site in Manaus functions with great agility and scalability enabling us to achieve unrivalled time-to-market. A local team of 30 handles new mPOS deliveries while helping our customers with all their after-sale support requirements of maintenance and refurbishment with extreme efficiency. The result: with 2 million maquininhas already in the field, YouTransactor currently provides 100,000 terminals per month.

With its unique design, exceptional performance, agile manufacturing process, and market adaptability, our payment terminals have established YouTransactor as the leader of Brazil’s mPOS market consistently for the past 3 years.

[1] Results of study done by Flagship Advisory Partners & Nilson Reprot.

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YouTransactor appoints Émilie Castéran as new CEO to strengthen its leadership on the mobile POS market

YouTransactor appoints Émilie Castéran as new CEO to strengthen its leadership on the mobile POS market

  • Émilie Castéran joins YouTransactor as CEO to drive the international expansion of the company and the innovation roadmap with a focus on IoT payments. 
  • The French Fintech, based in Paris, has successfully established itself as a key player in the lightweight payment terminal market thanks to its flagship product, the uCube Touch.
  • YouTransactor is delivering the hardware and software technology that will power large-scale mPOS launches by high-profile Fintechs in 2021, targeting a 50% YOY revenue increase.

In the context of a fast-growing mPOS market, YouTransactor has appointed Émilie Castéran as the new CEO of the company. As a Centrale Paris graduate with a 12-year international experience in Financial Services at Gemalto – Thales group, she has been serving key payment stakeholders worldwide and pushing emerging payment technologies to market. In her new role, she will drive YouTransactor’s go-to-market strategy in Latin America, Europe, the US, and India. She will also focus on increasing the company’s technological lead in IoT payments, pursuing the development of proprietary software assets, and strengthening existing strategic industrial partnerships.

Covid-19 has accelerated the shift towards cash-free, contactless payments as well as streamlined checkout experiences in-store and home deliveries. While consumer adoption has evolved rapidly under the effect of the pandemic, user-centric solutions and contactless transactions are expected to prevail. Both Fintechs and traditional acquirers have shown an interest in addressing the market demand for innovative and affordable payment acceptance solutions in the shape of compact and design terminals.

In 2020, YouTransactor released the uCube Touch, a high-performance mPOS half-the-size of a smartphone, making it the smallest certified payment device commercially available. It allows Merchants to accept customers’ preferred contactless, chip & PIN,  or QR code-based payment methods and issue digital receipts as a future-proof and price-effective solution.

In addition, leading Fintech players are now making plans to deploy differentiating and branded mPOS. YouTransactor has developed unrivalled know-how in addressing their needs through the design of white-label mobile terminals and turnkey payment architectures whilst meeting challenging time-to-market objectives. 2021 will see key projects featuring YouTransactor technology under the spotlight as a display of the company’s innovation capabilities.

YouTransactor has demonstrated its unique positioning and capacity to serve its customers’ vision with creative mPOS designs and the development of tailor-made and secure payment solutions in record time”, says Émilie Castéran, CEO. “As new business opportunities emerge, I am very positive about our ability to deliver cutting-edge and competitive solutions thanks to a solid technology foundation.

I am very enthusiastic to welcome Émilie Castéran, whose international background in the payment market is a strong asset to accelerate our successful growth in the expanding mPOS market thanks to innovation and geographic expansion”, says Serge Ragozin, Chairman of YouTransactor.

 

 

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L’explosion des petits terminaux mobiles

L’explosion des petits terminaux mobiles

Europe, États-Unis, Amérique Latine : plus aucun continent ne semble résister à la percée fulgurante des nouveaux terminaux de paiement. Entre nouvelles technologies et expérience d’achat unique, cette alternative, de plus en plus perçue comme un standard, est tout simplement en train de dynamiter les idées reçues. Pour comprendre cet engouement, tour d’horizon avec la société Française YouTransactor.

Grâce aux nouveaux acquéreurs, Le TPE (Terminal De Paiement), longtemps perçu comme une sorte de calculatrice encombrante source de dépenses conséquentes, s’est depuis totalement transformé : design, faible coûts, attractif… intégralement revisité, il est aujourd’hui devenu le fer de lance d’un nouveau business modèle, au point de challenger le statu quo des banques classiques. Au coeur de la transition de tout cet écosystème, YouTransactor se positionne depuis plusieurs années déjà comme l’un des acteurs majeurs du marché dans le monde.

Créée en 2009 par des pionniers de l’industrie du paiement, l’ambition de la société réside dans la proposition d’une expérience d’achat mobile unique, conditionnée par la conception de solutions de paiement innovantes et adaptées aux exigences des professionnels. Fort d’une expérience internationale dans les moyens de paiement, l’équipe YouTransactor accompagne ses clients dans leurs choix technologiques et d’architecture en concevant les solutions d’acceptance les plus appropriées : terminal de paiement, application commerçante sur smartphone ou tablette… leurs produits ont été conçus afin de répondre aux besoins des professionnels et commerçants en mobilité dans tous secteurs ; que ce soit pour le retail, les petits commerçants ou les professions libérales etc.

« Nous aidons les commerçants à imaginer la meilleure expérience de paiement qui soit pour leurs consommateurs, en prenant soin de gérer les transactions, les certifications de sécurité et l’intégration avec l’acquéreur ou le PSP. Que ce soit en nom propre ou en marque blanche, nous proposons ainsi des terminaux au design unique, dédiés au paiement mobile, et à faible coût pour les commerçants. Cette démarche répond parfaitement à un marché qui veut avoir plus en payant moins, tout en renforçant une marque à travers la partie émergeante du paiement : le TPE. Notre identité de PME nous permet parallèlement d’accompagner nos clients de manière très réactive, notamment lorsqu’il est question de la conception de produits en marque blanche » résume Jean Pierre Gressin, Directeur Commercial et Marketing de l’entreprise. Mais comment expliquer une telle attractivité ?

De la niche au marché de masse


En quelques années, les banques classiques ont perdu énormément de clients au profit des nouveaux acteurs du marché ayant adoptés cette nouvelle solution. Et si ce constat, très loin de se résumer à un segment précis, est le propre de la grande majorité des secteurs, ce n’est pas dû au hasard !

Privilégiant une proposition de TPE à très faible coût en achat, couplée à une offre de monétique sans abonnement et sans engagement, ce business model répond tout simplement aux attentes des commerçants : payer moins, tout en conservant les mêmes services que sur un TPE classique, que ce soit pour le paiement par carte, sans contact ou QR Code. En pratique, cette nouvelle proposition prend le contrepied d’un ancien monde où le TPE rassemblait à lui seul tous les défauts de son propre paradigme : peu fonctionnel, cher et manquant cruellement d’attractivité. De cette manière, le terminal, mis à part son rapport qualité prix, devient ainsi un véritable moyen de communication à travers la proposition d’une expérience de paiement unique, source de différenciation.

« Fournisseurs de services de paiement aux commerçants, les acquéreurs et les néo-banques: nos clients ont compris que nos produits répondent à la fois à une exigence de la part des professionnels, mais également à une envie au niveau des consommateurs. C’est ce « match » parfait qui est à la source de notre réussite, et de celle des acteurs du marché en général. Ils nous sollicitent donc pour se différentier, acquérir de manière exponentielle de nouveaux clients et baisser leurs coûts d’acquisition… mais aussi et surtout pour s’inscrire dans un mouvement global qui va bien au-delà de la simple mode du gadget » continue Monsieur Gressin.

Le levier sécuritaire est également un point qui peut expliquer l’émergence de ce nouveau marché et l’attractivité de YouTransactor. Prenant en compte l’ensemble des moyens de paiement disponibles (carte bancaire, smartphone etc.), l’entreprise profite de toutes les certifications permettant la sécurisation optimale des transactions : certification PCI DSS, normes EMV, prise en compte des cartes VISA, American Express, Mastercard, Discover etc. l’ensemble du spectre est couvert !

Un acteur 100% Français

Cherchant à se différencier comme le marché qui la conditionne, la société YouTransactor, non contente d’offrir une prestation complète : TPE, applications de paiement pour Smartphone, design sur mesure… prend aussi à contrepied la logique du marché à travers la proposition d’une alternative 100% française ! La Recherche et Développement, le management des équipes, le marketing ; tous ces pôles sont en effet totalement concentrés autour du savoir-faire Made in France. Et comme si cela ne suffisait pas, l’actionnaire principal de l’entreprise est nul autre que Blackfin Capital partners, fond d’investissements français leader européen du capital-investissement dans le FinTech.

« Commerçants, professions libérales… à travers nos acquéreurs, l’ensemble de ces acteurs sociétaux peuvent aujourd’hui profiter d’une offre et de services au diapason des besoins. Fort de notre savoir-faire et de notre positionnement unique, le but est maintenant de passer à la vitesse supérieure. Pour appuyer nos objectifs de croissance internationale (80% du CA déjà réalisé à l’étranger) et nationale, nous proposons depuis cet automne un nouveau terminal de paiement, le TPE le plus petit du monde ! ultra pratique (à peine 100g!) et répondant du même coup aux exigences environnementales à travers une charge de matières premières très faible, il prend aussi en compte les paiements par QR code et propose jusqu’à 200 transactions en une charge de batterie. Intégrant tout un ensemble de nouvelles technologies, il est parallèlement totalement autonome en termes de gestion de paiement » conclut Jean Pierre Gressin. 

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A Look back at 2020

A Look back at 2020

Last year marked a series of exceptional events. For YouTransactor, it was a year of innovation, agility and great teamwork.

Covid 19 has impacted worldwide commerce creating a climate of uncertainty with little business visibility for merchants. The global nature of the pandemic made it difficult to reach our travel destinations as well as hindered in the logistics to conduct trade. But it also helped us connect more with our close ones and motivated us to adopt new ways of working.

For YouTransactor, 2020 was a unique year as well, marked by the launch of our latest product – the uCube Touch. The revolutionary design and features of the uCube Touch allow merchants to accept all modes of payment securely. Its small size and light weight make it the ideal payment terminal to be used in-store or in mobility. uCube Touch is set apart by its state-of-the-art technology and high-performance at an affordable price.

Additionally, our teams also mobilized themselves quickly to adapt the production according to the customer demand, in order to meet all requirements of our clients, while also respecting the health and wellbeing of our employees. The same agility and resilience also applied to the entire supply chain of the components.

When the world came to a standstill, the entire payment industry, like our innovation kept on going. In collaboration with our partners, YouTransactor continued working on new projects and a roadmap that would be rolled out over the coming months.

Stay tuned…

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YouTransactor presents the most elegant and innovative payment terminal- Challenge

YouTransactor presents the most elegant and innovative payment terminal- Challenge

YouTransactor

Elegant and Innovative Payment Solutions

After its foundation in 2009, YouTransactor has become ubiquitous in the market of payment terminals over the past 10 years. Hence, we interviewed Jean-Pierre, Chief Sales and Marketing Officer.

How was YouTransactor founded?

YouTransactor was founded in 2009, by Phillippe Sérié & Grégory Mardinain, both experts from the payment industry and familiar with the conception of the cutting-edge technology. Since the debut, the company has, hence, specialized in mobile payment solutions, initially deployed in public transport of various European cities, such as London, Brussels, Paris & Stockholm. Over the years, YouTransactor has expanded its reach to the retail industry, mainly through a global partnership with SumUp since 2012. This pivotal step helped us develop our first payment terminal dedicated to merchants. Ever since, YouTransactor has been providing payment terminals to the merchants in 23 countries around the world, particularly in Europe, Brazil, the United States and India.

Our primary shareholder, Blackfin Capital Partners, a leading private equity firm in the FinTech industry of Europe, provides us with operational support to gain increased visibility in transversal segments such as online and in-store payments.

I joined YouTransactor, a little more than 2 years ago, particularly to develop the business on an international scale especially since the market segment for the small payment terminals is booming globally. This is due to the growing inclination among merchants towards payment terminals that are smaller, more elegant and less expensive.

What is your core business?

The design, manufacturing and integration of mobile payment solutions on a payment terminal or even on a smartphone form our core business and address the aesthetic, technical and security issues. YouTransactor has, hence, designed the terminals with a focus on enhanced mobility, smaller size and lower cost. We also offer our customers white labelled and customisable models, with designs adapted to their requirements and brand image. Thus, the major acquirers, Payment Service providers and manufacturers of POS solutions rely on our technology and expertise to have a unique product.

The success of our partnership with SumUp is ingrained in the dynamicity of tailor-made solutions. We offer the advantages of an SME, great agility and proximity with our clients, all while maintaining a very high volume of production of more than 1 million terminals per year. With more than 1.7 million products sold, we are the leading supplier of mobile terminals in Brazil.

What does 2020 look like?

After a 40% growth achieved in 2019, 2020 for us is defined by the launch of our new payment terminal, the smallest terminal in the world and completely autonomous (with 4G and Wi-Fi). This terminal is a result of a great innovative work on the design to present a disruption to the classic model with separate screen and keypad. Even with half the size of a smartphone, our new terminal can meet the expectations of merchants to accept different modes of payments including contactless card, Apple Pay, and the most recently emerging QR code- to avoid the transmission of Covid-19. Additionally, considering the environmental aspect, the terminal offers dematerialization of payment receipts, in order to reduce the use of paper. Major acquirers in Europe, Latin America and the United States have already planned to launch this product in the coming months.

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YouTransactor- A leading Payments Infrastructure Provider in the landscape of French Fintech firms

YouTransactor- A leading Payments Infrastructure Provider in the landscape of French Fintech firms

We would like to thank France FinTech- a leading French association of finance start-ups, and venture capitalist- BlackFin for recognizing our work as Payment Infrastructure Provider.

Click here to know more:
https://francefintech.org/wp-content/uploads/2020/01/Panorama_fintech_francaises_2020-1.pdf

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An ambitious project in Payment by YouTransactor to stimulate exceptional shopping experience

An ambitious project in Payment by YouTransactor to stimulate exceptional shopping experience

In an interview conducted by Capital, a well-acclaimed economic and business magazine in France, YouTransactor Chief Sales & Marketing Officer, Mr Jean-Pierre Gressin talked about the changing dynamics in the shopping experience brought about by innovative Payment solutions.

With a growth of 40% experienced by YouTransactor in 2019, we expect to contribute to the payment industry in collaboration with our 750 clients in more than 22 countries. Today, by manufacturing over 100,000 mPOS terminals per month, YouTransactor works as a catalyst to bring a transformation in the payment trends in Brazil.

In 2020, YouTransactor will present a revolutionary transition in the way payments are conducted in the retail and transport industries. Thanks to our partnership with STMicroelectronics, our engineers have developed the smallest, stand-alone Point-of-Sale payment terminal, with significantly enhanced mobility. And with the aim of financial inclusion of big and small merchants alike, we are confident that our solution will reshape the payment landscape.

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YouTransactor equips the Municipal Police of Tours with its Electronic FiNES solution

YouTransactor equips the Municipal Police of Tours with its Electronic FiNES solution

One of the largest cities in central France – Tours, has taken a major step towards upgrading its electronic fines terminals by turning to a new digital solution provided by YouTransactor. With the objective to modernize the operational services of the city’s municipal police, this key investment will reinforce the public safety of nearly 140,000 residents of this beautiful French town.

The solution will help 140 police officers of this city to issue electronic fines from their smartphone in a fast and reliable way, thus simplifying their administrative follow-up tasks and avoiding transcription errors. This solution will also benefit the citizens as electronic fines will prevent the loss or theft of windshield fines, which in turn will reduce the risk of facing an increased amount of fines.

In recent years, electronic fines have made a significant contribution to reducing traffic violations (such as speeding, incorrect parking, driving on the wrong side, etc.) and we hope to achieve the same in the city of Tours as well.

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YouTransactor expects a boom in the global market of payment terminals

YouTransactor expects a boom in the global market of payment terminals

Today YouTransactor Chief Sales & Marketing Officer, Jean-Pierre Gressin was interviewed by TVFinance. YouTransactor has been able to achieve exceptional growth in 2019, with +30% YoY turnover and 1.3 million payment terminals already in use, a rise of 40% is expected in the global market of Payment Terminals by 2023.

Our POS terminals can be used to accept all types of payments with Debit/ Credit cards, contactless, and QR code to meet today’s merchants’ expectations to accept both, online and in-store payments with one secure device. Our POS terminals are very suitable for professionals, and shops in need of mobility, which explains why Mobile Payments will account for 30% of global acceptance points by 2023, across all industry verticals (transport, restaurant, in-store sellers, checkout counters, taxis, charity, etc.).

With our exceptionally small, affordable, and elegant terminals, we expect to expand our reach in even more countries to support a cashless, digital and eco-friendly economy.

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